Have companies told you they are scaling back on their marketing efforts? If you have your own doubts about investing in your “Brand”, consider this: B2B firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth - both during the recession and for the following three years - than those who eliminated or decreased marketing. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that did not keep advertising. FASTSIGNS of Davie/Plantation will assist you in a review of your own marketing budget. Call Howard at 954-370-7201 for a no-obligation consultation. Source: McGraw-Hill Research Laboratory of Advertising Performance; Study of Recessions (600 companies studied between 1980 and 1985)

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